James Sullivan

‘Everyone seems to be doing podcasts… should we do one?’

 

Well, maybe. But also, is what you want to achieve definitely a podcast? Are you just looking to jazz up your copy with some audio quotes alongside your words?

 

Or you could record an extended interview and place in on YouTube to embed in an article?

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Or perhaps podcast is EXACTLY what you want. A compelling story, told week by week. Consistency and slow-burn, long-form engagement. And in that case, there is no better way than through audio.

 

Interview-led, a themed series, reacting to news… there are so many approaches to making an effective podcast and I’ve likely had a hand in most – either presenting, producing, editing or voicing audio for brands such as The Economist, NatWest and Barclays. Take highest quality audio as read and let’s work out the best approach for you.